Gift packaging box is the company for various festivals and on product packaging, for the purpose of promotion, so the gift box on value-added products and sales is critical. Gift box according to the material to points divided into paper gift box, wooden gift box, plastic gift box, aluminum gift box, gift box. According to the main types of products can be divided into tea gift boxes, gift boxes and other packaging products.

■ Gift box design principle

　　　
Principle 1. eye-catching

　　Packaging design in order to play a promotional role, first of all must be able to arouse the attention of consumers, because only attract the attention of the consumer goods have been purchased in may. Therefore, packaging to use new and unique shapes, dazzlingly beautiful colors, elegant design, have the characteristics of packaging material that makes appeared eye-catching effect, so that consumers see it produced a strong interest.　 　

Principle 2. Understand

　　Successful packaging not only through the shape, color, pattern, material use consumers " attention and interest of the product, but also to consumers by wrapping the exact understanding of the product. Because the purpose of purchasing is not a package, but the products in the package. Accurately convey the information of the most effective way is to convey the image of the product, you can use transparent packaging, can be packaged in a container window display products, can be in the packaging products are drawn graphics, can be in the signalingdevice do concisepreparatory text description, in the packaging color printing product photos etc..

Principle 3. Goodwill

　　That is to say, the shape of the packaging, color, pattern, which can cause the material to popular sentiment, because people with rather tired of buying impulse plays a very important role. Goodwill from the two aspects, the first is practical, whereby the packaging can meet the various needs of consumers, to provide convenient, which involves packaging size, the amount of fine, etc.. The same cream, can be a big bottle, can also be a small box, consumers can choose according to their own habits, the same product packaged easily been selected as gifts, packaging difference can only be one"s own use. When the product packaging provides convenient, will naturally cause consumers.

■ Gift packaging design and grasp of color

　　　　　
Gift packaging design and grasp of color

　　Packaging design color skills should be from the following points of attention : color and packaging of the anaphoric relation; two is the color and the color of the contrast relations. These two are the use of color in the key of.

( a ) color and packaging of Anaphora

　　Then, as the color and packaging of the anaphora should I start? Mainly through the external packaging color can reveal or mapping inner packaging materials.

( b ) in color and color contrast relations

　　Color and color contrast relations. This is a lot of commodity packaging in the most easy performance is also very difficult to grasp. In the design of packaging from the master, the wound is highbrow, conversely, is the popular literature or art. In Chinese calligraphy and painting often popular so a word, called airless, scanty but happy. In fact that is a contrast relation. In packaging design, the contrast is very obvious, and very common. So the contrast, generally has the following aspects: namely the use of color contrast depth contrast, color contrast, using light colors used in the point of contrast, color contrast, the use of simplified use of color contrast, refined and use of color contrast and so on.